The Way Rugby Looks

Rugby League World Cup promo (see below)

Rugby Looks Like...

Cloudy

 Guinness print ads

Sky Sports Rugby Union titles by Sky Creative

 Sky Sports Super League Titles by Xenon Studios

 

ITV Rugby World Cup Titles by Jump

The Way Sport Looks

Over the past year I have been doing some research into the graphical language associated with different sports, and with sport in general. Wondering if each sport could be seen almost as a brand, with it's own associated design, typography, and visual motifs.

First stop, a football match. These images were taken at the Wolves stadium and museum in January, a trip inspired by images of the new environmental graphics designed by Raw

(image from the Raw website)

Wolves museum