Graphics for the World Championships in Moscow that was on air between the 10th and 18th August.
The idea started as a play on the idea of the fairytale. Stories of
heroism, defeat, victory and struggles, once upon a times and happily
ever afters. For ages I've wanted to do something with Vladimir Propp's
ideas about the basic components that make up any fairytale. A series
of moving illustrations of the different functions or scenes using a
cast of common props, characters and motifs to create something that has
the feeling of a story, even without a decided narrative.
The visuals developed to become much simpler, images of athletes in
Russian settings. Modern figures in mythical style poses, the athlete as
hero, warrior etc.
The visual styling was a reference to Soviet children's books
from the 1920's and 30's, and some of the classic communist posters.
The text and wipes were taken from El Lissitsky's children's book About 2 Squares, although I didn't actually read the story until the end of the project.
The whole package included stings, wipes, captions, stings. And a Russian Bear.